JFK Case Study
Scenario Testing

All-or-Nothing Simulator

Test scenarios where all respondents hold the same view

How to Use This Tool

Three ways to explore what drove presidential approval in November 1963

1. Set a Scenario

Use the dropdowns to reassign every respondent to a single response category for one or more variables — for example, shift everyone to “Poor” on Khrushchev handling. Each variable shows its model leverage (the approval gap between its best and worst categories) so you can see at a glance which factors are worth exploring.

2. Simulate Approval

Click Simulate Approval to run your scenario through the published logistic regression model. The result shows the projected aggregate approval rate and a Monte Carlo uncertainty band — the overlap between the baseline and scenario distributions tells you how distinguishable the shift really is from sampling noise.

3. Run Next-Step Analysis

Click Next-Step Analysis after setting your dropdowns to see a full per-variable sensitivity breakdown. For each factor, a chart and table show the predicted approval at every response level — holding all other variables at their current settings. This reveals the shape of each variable’s effect, not just the aggregate result.

4. Read the Historical Context

The dropdowns show the actual November 1963 distribution in parentheses (e.g., “Poor (9%)”). Use these as your baseline — then consider what the distributions might have looked like under different conditions. The Why Approval Shifted section explains what each change means in 1963 political terms.

5. Combine Variables

Set multiple dropdowns at once before clicking Simulate to test compound scenarios — for example, what happens when both Khrushchev and Vietnam ratings shift simultaneously. The model accounts for all variables jointly, so combined scenarios can reveal effects that single-variable tests miss.

6. Reset and Iterate

Click Reset to return all dropdowns to “No change” and the approval gauge to its baseline of 56.9% — the actual November 1963 estimate from the published model. The Fine-Tuning Simulator (next page) lets you shift response distributions proportionally rather than moving everyone to a single category.

Ready to Explore?

Adjust these key factors from November 1963 to see how they might have affected presidential approval.

Get the original Harris/Newsweek Questionnaire (PDF)
Select at least one factor below, then click Simulate Approval to see how it shifts presidential approval.
36pp model range
35pp model range
41pp model range · strongest driver
23pp model range
17pp model range
11pp model range
Bar length = model leverage — range between best and worst predicted approval, all else equal