November 1963 · Harris/Newsweek Survey

JFK Approval Simulator

Published model · Part 1 of 2: All-or-Nothing Scenarios  ·  Part 2: Fine-Tuning Simulator →

Just before his assassination, 57% of likely voters approved of President Kennedy's performance. Which measured factors are associated with that number — and what does the fitted model imply under stated scenarios?

Pin every respondent to one chosen response per factor — the sharpest version of a scenario — and see what the fitted model implies for the headline.

Curious what's happening inside the model when you apply a scenario? See the companion walkthrough Inside the Model — it traces one respondent's answers through the equation and shows how the headline emerges from all respondents' answers.

Think a different specification explains this better? Challenge this model — opens the Model Builder with these predictors loaded, so you can add, drop, or replace them and refit.

Filter to a subgroup (or stick with All respondents), set one or more factors below, then click Run scenario to see how approval shifts.

How to Use This Tool

Pin whole response levels and inspect the fitted model's implied approval

1. Pick the outcome (optional)

Three of the Harris/Newsweek survey’s questions serve as outcomes here: Presidential Approval, 1964 Vote Intention, and Tax Cut Support. Two of them can be explored more than one way. Approval has the binary approve/disapprove cut, the full ordered 4-point scale (an ordered-logit model on the Excellent-to-Poor ratings that shows how the whole approval distribution shifts, not just the top box), and a five-category version that keeps “Not sure” as its own answer instead of dropping it (an unordered model across all five responses, with the Excellent-or-Pretty-good share reported for comparison with the binary cut). Vote Intention has the binary Kennedy-vs-Goldwater cut and the full three-way leaned vote (a multinomial model across Kennedy / Goldwater / still-undecided that shows how the whole three-way split shifts, with P(Kennedy) as the headline). You're on the published Approval model — the reference specification used for the primary case study. Use the outcome picker at the top to explore the others as exploratory auto-built models — same data, same simulator, different predictors chosen by Auto-Build.

2. Filter to a subgroup (optional)

Leave the filter at All respondents to use the published full-sample model, or filter to a subgroup like Republicans or college-educated voters. When you pick a subgroup, the simulator refits the published specification on that subgroup's respondents — the same six predictors with coefficients re-estimated there, the refit the paper's Appendix D reports. A Build a custom model button lets you ask Auto-Build for a subgroup-specific specification instead; its variables may differ from the headline model, and the page labels it as an alternative rather than the published account.

3. Set the scenario

Use the preset buttons for a quick start, or use the dropdowns to set each factor yourself. The colored bar beneath each label shows that variable's model-implied range — the difference in approval between the displayed response levels under the fitted model, with the other settings held fixed. You can set one factor or several at once; the model accounts for all variables jointly.

4. Run the scenario

Click Run scenario to send your settings through the active model. The result shows the model-implied approval rate under that scenario and a 95% confidence interval. This is a conditional implication of the fitted model, not an estimate of what causing those conditions would do. The How certain is this result? chart shows 10,000 simulated outcomes so you can see how much the baseline and your scenario overlap.

5. Explore each factor

Click Explore Each Factor after a run to see a full per-variable sensitivity breakdown. Each card shows the model-implied approval at every displayed level of that variable, holding your other settings fixed. Combined high/low scenario cards show the model-implied result of setting every variable to the displayed level associated with the highest or lowest fitted outcome.

6. Switch to Fine-Tuning

All-or-Nothing pins every respondent to one answer per question — useful for testing extreme scenarios that make the model's assumptions visible. If you'd rather shift distributions incrementally (move 10% of Poor to Only fair, for example), use the Fine-Tuning Simulator link above the scenario panel. Your subgroup filter carries over.

7. Save, share, and reset

Every run is saved to the Saved Scenarios drawer at the bottom of the page — click Load on any card to restore its settings, or Remove to drop it. Use Share scenario to copy a link with your settings encoded, or Reset to baseline to clear and start over. The baseline shown is the model's estimate for whichever filter is active.

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